Thunder Studios, Infinite Reality, And Display Social Enter Strategic Partnership To Create Metaverse Experiences For Content Creator Communities

Digital media and metaverse innovators focused on youth culture, gaming, and music, team up with social commerce platform to empower the creator economy with unprecedented suite of creative tools for live virtual world metaverse experiences
Published: Nov. 16, 2021 at 8:00 AM CST

LOS ANGELES, Nov. 16, 2021 /PRNewswire/ -- Thunder Studios and Infinite Reality have entered into a strategic alliance with social media ecommerce platform Display Social, better known as the "social that pays," to empower the global creator economy in the metaverse and bring cutting edge virtual production tools to user-generated live content broadcast in the metaverse. Infinite Reality's photo-realistic metaverse technology will fuel Display's highly-anticipated metaverse experiences for the burgeoning platform's growing stable of content creators and curated communities.

"Our strategic alliance with Display Social enables us to empower content creators in the metaverse by combining the three categories where Gen Z and Millennial consumers spend 80% of their time on mobile devices- gaming, entertainment, and social media," said Rodric David, CEO of Thunder Studios. "Soon, through the 'always on' Infinite Reality metaverse platform, any Display user will be able to collaboratively build immersive communities to entertain, interact, engage, and transact with others."

With significant experience producing virtual live entertainment, Thunder and Infinite Reality have been developing proprietary metaverse technology and testing it through a series of beta experiences over the past 18 months, including The Infinite Playa for Virtual Burning Man in 2020 and 2021, CyberWurld NYE 2020, and the launch of Transformation Island, IR's always on metaverse experience dedicated to human growth and wellness. The strategic alliance will produce customizable metaverse experiences as a new offering for Display's rapidly growing user base following their successful DisplayFest virtual concert series in May that featured exclusive live performances from an all-star roster including Ice Cube, Saweetie, Snoop Dogg, and Rick Ross.

"The future is now, and with more than 7MM+ downloads since our 2021 summer launch and over a million monthly active users, Display Social is the leading advocate for content creators. We put them FIRST with the opportunity to earn an industry-leading 50% payout rate based on ad revenue from their content, and ability to create and earn from a customizable storefront. We have been working for nearly a year to figure out how to deliver a more experiential metaverse experience for our creators. This partnership will help our users cross between real and digital worlds. All the rules have changed. We will continue to keep creators and their ability to earn at the forefront of every partnership, and this partnership is a huge win for our creative community," said John Acunto, co-founder and CEO of Display Social. "Partnering with Thunder Studios and Infinite Reality ensures the creator's experience is limitless. The ability to offer high-end production and user experience is what makes this partnership so valuable to our creative community. This is only the beginning - so keep up!"

Infinite Reality creates photo-realistic metaverse experiences that combine the interactivity of a social network with the navigation of multiplayer online games. IR's metaverse technology platform supports real-time video chat, interactive games, live-streaming content, e-commerce, NFT's and much more in stunningly photorealistic environments. Infinite Reality's most recent virtual experience "The Infinite Playa", an official Virtual Burning Man Experience, featured the work of thousands of creators and included iconic art installations and camps. Participants, embodied in  unique, customizable avatars, were able to interact in real time with other participants via video and text chat, while roving the photo-real, to scale, digital replica of the festival's desert location and enjoy live-streamed performances, concerts, and talks.

As content creators increasingly expect social media platforms to treat them equitably, Display differentiates itself by rewarding creators based on advertising and affiliate revenue with creators and empowering them with built-in tools to enhance the creative processes and grow and engage their audiences. For more information, visit or download the Display Social app through Apple® App Store® for iOS devices and Google Play® for Android® devices.

About Thunder
Thunder is a fully integrated digital media company, led by Founder and CEO Rodric David, focused on gaming and esports, music, user generated live content, virtual production, and the metaverse. The company mission is "We Empower Creators." Thunder operates from its 150,000 square foot production Studio in Los Angeles  and provides integrated  production services to the entertainment industry focusing on youth culture. Thunder is the lead investor in Infinite Reality and they have been collaboratively developing metaverse technologies to exploit virtual production tools to empower user generated Live content broadcast into and from metaverse experiences.

About Infinite Reality
Infinite Reality (iR) is the gateway to the metaverse and creator economy where creators and consumers engage live with digital content through interactive first-person social experiences. Founded by entertainment technology pioneer Elliott Jobe and event and content creator Helix Wolfson, Infinite Reality's mission is to support the creators, artists, innovators, and companies who will help build the metaverse with the tools they need to do so and empower anyone with a phone or computer to create their own unique piece of the metaverse.

About Display Social
Display Social is a venture-backed, social commerce media platform that takes the networked social experience to the next level with one simple commitment: Display believes creators should be financially rewarded for the quality content they produce. With Display's commerce feature, creators can tag items in their post, allowing users to purchase at the point of discovery, while the creator gets paid for inspiring that transaction. When advertisers pay Display, creators earn a  50% payout on ad revenue generated from their content, and non-profit users receive a 100% payout rate. Every day, Display members earn real money from ad revenue and affiliate commissions. With Display, your posts promise not only purpose … but also profit.

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Eric Green / George Cabico, The Right Now for Thunder Studios / Infinite Reality /

Gillian Sheldon, Sheldon Strategy for Display

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