Prom dresses made of condoms on display to encourage safe sex practices

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OMAHA, Neb. (WOWT) -- Local stores will be greeting potential customers hunting for the perfect prom dress with an unconventional message about safe sex practices: Dresses made entirely out of condoms.

Like the other dresses in the stores, the condom dresses have price tags, but not a dollar amount. The tags read," Being safe is always in style. Avoid sexually transmitted diseases and unintended pregnancies." The "price tags" are intended to reveal the true costs of unprotected sex.

Condom Dress 1
The public awareness effort led by the Adolescent Health Project & the Women's Fund of Omaha is intended to be a conversation starter for parents as they accompany teens shopping for their prom dress. "This is a great opportunity for us to reach teens and their parents in an unexpected way before prom, and get the message out to think twice before having unprotected sex, because it can lead to multiple health risks or even a baby," said Gary Mueller, Creative Director of SERVE, a non-profit ad agency assisting with the campaign.

Customers will see the dresses at Cinderella's Formal Dress Rental inside Crossroads Mall and at Hello Holiday in Dundee. A new dress will be on display each week for parents and teens to see.