New Tourism Slogan: "Nebraska Nice"

After nine months of research and development, the Nebraska Tourism Commission announced Wednesday it has approved a new brand campaign designed to showcase some of the state's best assets.

“The new campaign, entitled ‘Nebraska Nice,' evolved out of intense brand research," says Nebraska Tourism Commission Vice Chairman John Chapo. "The results clearly showed that one of Nebraska’s strongest assets is our people.”

Nebraska Nice has a dual meaning. It’s not only about Nebraskan’s being nice to visitors and each other, it’s also a reference to the “nice moments” that make the best vacations memorable and special. It’s about the special moment that is talked about for years and years to come.

“The process of branding Nebraska as a destination is more than creating a symbol or slogan," says Nebraska Tourism Commission Director Kathy McKillip. "We set out to find a message that would resonate with Nebraskans and will very quickly communicate Nebraska’s strengths to potential visitors. We believe we have accomplished this goal and are looking forward to executing new and exciting promotions that will help spread the word that Nebraska truly is a nice place to be.”