FDA Warns New Dawn Nutrition

By  | 

An Omaha company is under watch by the FDA. WOWT 6 News also put this company's products to the test.

"I think I made my first purchase back in October of 2012," said Matt Sullivan.

That's when Sullivan began investing in protein powders to enhance his workouts.

"I'd say in the course of two years, I'd spend maybe $3,000," said Sullivan.

Sullivan says he was working out hard but wasn't getting the results he expected.

"That's when I started the whole process of getting it tested on my own," said Sullivan.

He took his protein powder to Midwest Laboratories in Omaha in May of 2014. The results did not match what was on the label.

"I think my jaw hit the floor. I thought, there's no way. There's no way," said Sullivan.

Midwest Laboratories found the Cake Batter protein had only 19% of the protein promised or 5 grams instead of the 24 listed on the label.

It also found the powder had 21 grams of Carbs and Sugars, more than 700 times the amount promised.

Erin Smith, a Nutrition Specialist at Midwest Laboratories, says these results are rare.

WOWT 6 News asked, "You've never seen results like this before?"

Erin said, "No. Usually to be honest they are a little bit higher than what they state because they want to make sure the amount of protein listed meets it if any random tests were conducted."

These products all came from New Dawn Nutrition, a company based right here in Omaha.

In a letter from New Dawn Nutrition's attorney, Jim McGough, to Matt's attorney - dated October 6th, 2014 - he addressed the lab results.

"Shortly after your client conducted a test on a protein sold by New Dawn Nutrition, Brandon Stewart met him and reimbursed him for the cost of the test. Additionally, Mr. Stewart advised him that he was switching manufacturers."

Two months later, New Dawn Nutrition's products were once again under the microscope, this time by the U.S. Food and Drug Administration.

In a warning letter dated August 7th, 2015, the FDA says after inspecting New Dawn's products it found "serious violations."

The FDA ran tests on several of New Dawn's Super Protein Powders. It found:

The Blueberry Pie had only 21% of the protein promised and 1814% more sugar than the label showed.

The Cake Batter had only 16% of the protein promised and 846% more sugar.

The Vanilla Milkshake had only 11% of the protein promised and 836% more sugar.

In the warning letter, the FDA also found a dietary ingredient, DMBA, in Stewart's products that he did not submit to the FDA or put on his product's label.

Stewart tells WOWT 6 News after he received the FDA's warning letter, he immediately destroyed all products the FDA was questioning and went with a new manufacturer.

He issued WOWT 6 News a statement: "Everything we currently carry are (sic) now in compliant."

WOWT 6 News put his claim, that all of his brand new products were now compliant-to the test.

We sent one of our staff members in to New Dawn Nutrition wearing a camera.

He purchased two of New Dawn's new protein powders-Vanilla Milkshake and Cake Batter.

We took the sealed powders to Midwest Laboratories to have them tested.

Six days after dropping off New Dawn's new protein powders-the results were in.

They did not match what was on the label.

The Vanilla Milkshake only had 31% of the protein promised-or nine grams vs. the 21 grams listed.

The Cake Batter had only 42% of the protein promised.

As for sugars, both powders had more than 300% what the label said.

WOWT 6 News reached out to Brandon Stewart with our results.

He tells us he has no answer to why the results are different from what is on the label.

The FDA states in the warning letter, if Stewart does not correct the violations, it could take further action. It could possibly seize New Dawn's products of stop his business from operating.

Since the case is ongoing, the FDA can't comment but Stewart tells WOWT 6 News he is fully cooperating with the FDA.

As for Matt, he hopes that by speaking out, customers will get what they are promised.

"I'm not out there to put anyone out of business. Make it right. Make your protein right," said Sullivan.

WOWT 6 News spoke to the FDA. They tell our Malorie Maddox, safety is always their top concern.

They ask if anyone who has taken New Dawn's products has experienced any adverse health effects, to please report it to them.

We've included a link to their Safety Reporting Portal above.