On Black Friday, standing in line and wading through the chaos doesn't usually feel like the season of giving. But we found several alternatives.
For the 4th year running, ConAgra Foods has its "Shine the Light on Hunger" campaign going on at the same time as the Holiday Lights Festival.
Its ice rink opens on December 10. Everyone is encouraged to bring non-perishable food donations for the Food Bank for the Heartland.
At Kum and Go convenience stores on Friday, any coffee that usually costs more than a dollar can be had for a mere quarter. Proceeds go to Toys for Tots.
At Omaha's Tea Smith tea room, the owners decided to serve up homemade soup -- chili or chicken noodle -- and donated bread from Great Harvest.
"The chili. Mmmmm. Yummy. Spicy. Sweet. Good stuff," says John Ball of Omaha.
They charged nothing but asked for donations for the homeless.
"We wanted to make it a relaxing weekend and take the focus off the shopping and doing something nice for other people during this holiday season," says owner Tim Smith.
The store will make a donation to the Siena/Francis house and ask their customers to do the same.
Cheryl Kessell worked at the shelter back in the eighties. "They do a lot for the community and are like heroes to me. I was proud to see someone bring attention to what they do."
This fundraiser doesn't end with Black Friday. It's going on all weekend long.