COUNCIL BLUFFS, Iowa (WOWT) -- As the internet continues to be a growing part of our lives, local businesses are finding ways to improve their presence.
"As most small businesses know, their customers are online," Whitney Cox said. "Their customers are checking their mobile phones whenever they want to do something, or go somewhere, or buy something."
Cox is the marketing manager for Google's small business outreach team. The company held a free workshop at the Mid-America Center in Council Bluffs to reach more businesses. Those businesses recognize the importance.
"People are using their cell phones for everything," Brenda Floyd said. "It's important to know how we can help them find us."
Whether it is analytics, social media marketing, or content marketing, the businesses involved said it is important to learn just about everything.
"We're always looking for ways to reach people," Floyd said. "It's good to know how our website can meet their needs."
Thanks to several speakers, the businesses were able to soak up a wealth of information, as Google said it wants to do whatever it can to help.
"We're doing these events so that small businesses can get those resources and information they need to be there for those customers," Cox said.
Especially to help fill that growing online market.
If you are a business owner who could not make it to the workshop, you can go to gybo.com to check out all the information.