Visit Omaha touts summer events’ economic benefits

Updated: Jun. 10, 2021 at 4:41 PM CDT
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OMAHA, Neb. (WOWT) - Leaders with Visit Omaha say this summer’s big events will bring much-needed money back to the city.

In 2020, dozens of sporting events, conferences and festivals were canceled, including NCAA volleyball tournaments. But with these major, national events — such as wave two of Olympic Swim Trials, the College World Series and the U.S. Senior Open — tourism is bouncing back.

Visit Omaha helps guide people to hotels, restaurants and local attractions, and they say interest in the city is on the rise. In fact, traffic on its website, from May to June, was up nearly 12% over the same time period in 2019.

“Boy, compared to last year, it feels like it’s on fire, right?” said Deborah Ward of Visit Omaha. ”We’ve got the Triple Crown of events happening right on top of each other. So a lot of people, a lot of attention on Omaha. It just feels good to be back again.”

Ward says some of the city’s most popular attractions are the Henry Doorly Zoo, the Durham Museum and the Old Market.

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