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Pokémon collectors can make a bundle — if they play their cards right

Interest in trading cards seeing a resurgence.
Updated: May. 10, 2021 at 4:26 PM CDT
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OMAHA, Neb. (WOWT) - Something is driving a spike in the sales of trading cards.

Pokémon cards are leading the way and sports trading cards are also seeing an increase in interest. Erik Peters is with Krypton Comics, he said Pokémon has been growing in the U.S. for more than 20 years.

“There’s literally hundreds of sets — thousands and thousands of different cards at this point,” Peters said.

He said the recent spike in interest in the cards is due to social media. Collecting the cards isn’t all child play; there’s big money involved.

“There have been several cards that have sold for six digits and up,” Peters said. “The last Charizard that sold was over $300,000. There have been some promotional cards that were given out 20-plus years ago, that only a few exist, that have sold for over $100,000 each. A new product come out, we sell out of it right away, then we have to go rebuy it on the secondary market.”

Jim Murphy owns Omaha Sports Cards and has also seen growth on his side of the business. Murphy said social media — and the reselling price of some cards — attract more people.

“With the internet, Facebook and Twitter and Instagram, and everyone has access to it — and they’re seeing this Micheal Jordan rookie card selling for, you know, $10,000,” Murphy said. “They were selling for $30,000, they went to $50,000, then they went to $100,000.”

Dane Burrows has been collecting cards for about five years. He said interest in sports and Pokémon cards is growing because lately, people have extra time on their hands.

“I think a lot of it started during the pandemic,” Burrows said. “People were at home a lot more, sort of looking for stuff to do at home and hobbies to get into. And this is one of the things like I said from my experience, nostalgia, everybody got into nostalgia. Just had a lot more time to do it.”

Whatever is causing the spike in the interest in trading cards, retailers are hoping there are enough cards to go around for those true collectors.

“There are a lot of young kids getting in it, but there’s also a lot of people using it like an investment.”

Retailers say interest in trading cards has always been there but there are spikes from time to time.

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