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Florists adapt to a freezing cold Valentine’s Day

Published: Feb. 13, 2021 at 6:54 PM CST
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OMAHA, Neb. (WOWT) - Freezing temperatures forced Omaha’s florists to take extra precaution ahead of their most important week of the year.

Thirty employees at Piccolo’s Florist drove thousands of deliveries across Omaha this week. More are on the way Sunday after the iciest weekend in recent memory.

“You have to double wrap everything to be safe,” Frank Piccolo said. “And it’s really hard on the drivers who go from the car, to the house, to waiting for someone to answer the door.”

Down the street, Stems Florist had trouble receiving some shipments from out of town. Icy roads halted some carriers, which kept some flowers from making the sales floor this year.

“We’ve been affected by weather all over the world,” Laura Sherrets said. “We buy everything farm-direct, so we look at weather all over the place.”

Since the holiday fell on a Sunday this year, Piccolo initially predicted low sales.

Turns out, both stores say sales increased compared to years past. Both owners guessed the pandemic played a part—perhaps customers avoided restaurants and opted for bouquets instead.

Preparation helped both stores avoid setbacks. Stems scheduled deliveries, and Piccolo’s kept roses inside a temperature-controlled box truck—keeping them at a cool 40 degrees.

“Between Friday and Sunday, we’ll do about 1,600 deliveries. So we’re moving product along,” Piccolo said.

Both stores are open on Valentine’s Day this Sunday.

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