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’Do Right, Right Now’: Nebraska launches campaign to fight COVID-19 spread

Published: Nov. 19, 2020 at 10:52 AM CST
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(WOWT) - Gov. Pete Ricketts and other state officials, medical personnel, and community organizations are talking about the state’s new bilingual “Do Right, Right Now” campaign.

Joining the Tuesday morning announcement on Zoom was Dr. Adi Pour, Douglas County Health Department; Dr. James Lawler, Nebraska Medicine; Nebraska Gov. Pete Ricketts & First Lady Susanne Shore; Commissioner Chris Rodgers, Douglas County Health Department; Matt Blomstedt, Nebraska Department of Education; Donna Kush, Omaha Community Foundation; and Mary Jo Pankoke, Nebraska Children and Families Foundation.

The campaign messaging will be featured in TV and radio spots as well as print, digital, and billboard media. There’s also a website in place with more information for Nebraskans about how to stop the spread of COVID-19: DoRightRightNow.org.

As COVID-19 cases and hospitalizations continue to rise in Nebraska, health and government...
As COVID-19 cases and hospitalizations continue to rise in Nebraska, health and government leaders announced a bilingual ad campaign aimed at containing the spread of the virus.

“ ‘Do Right, Right Now’ is a practical call for a unified response to fight COVID-19. As Nebraskans, we pride ourselves on doing the right thing, caring for one another, and working together to address problems and affect change. We can get the good life back when we do right, right now,” a news release from the campaign states.

On Thursday, health officials said Nebraska hospitals are straining to cope with the surge in coronavirus cases and they urge the public to wear masks and take other precautionary measures, even if they aren’t legally required to do so.

As COVID-19 cases and hospitalizations continue to rise in Nebraska, health and government...
As COVID-19 cases and hospitalizations continue to rise in Nebraska, health and government leaders announced a bilingual ad campaign aimed at containing the spread of the virus.

The state said 21% of Nebraska’s hospital beds were filled with COVID-19 patients on Wednesday. Gov. Pete Ricketts has said he will impose more social distancing restrictions if that figure reaches 25% of all hospitalizations. The state reported its second-highest daily total of confirmed cases on Wednesday, 2,812, raising its overall total since the pandemic started to 106,617. It also reported 10 new COVID-19 deaths, raising the state death toll to 826.

As COVID-19 cases and hospitalizations continue to rise in Nebraska, health and government...
As COVID-19 cases and hospitalizations continue to rise in Nebraska, health and government leaders announced a bilingual ad campaign aimed at containing the spread of the virus.

Watch Thursday’s news conference

The Associated Press contributed to this report.

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