Omaha's entry in the new FXFL (Fall Experimental Football League), a developmental league for players, coaches and prospective NFL referees, unveiled its name and logo on Thursday. The Omaha Mammoths begin play at TD Ameritrade Park in October.
“Our goal was to create team names and logos, the foundation of an organization’s brand identity, that would be relevant to the specific market and resonate with the fan base,” said FXFL Commissioner Brian Woods. “We developed a team brand that accurately depicts the type of team that the Omaha community will want to see on the field, big, strong and unstoppable.”
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