It's Kansas State University, not K-State. Kansas State President Kirk Schulz says the school wants to improve its national recognition and dropping the K-State nickname would help.
Schulz told Gov. Sam Brownback and business leaders Monday that the university is moving toward having one brand for the school. He says K-State works for athletics, but in Kentucky and other places, K-State refers to different schools.
He says the university needs to be called Kansas State as it seeks to increase its scholarly rankings among national universities.
The Lawrence Journal-World reports the transition might be difficult. The school's new long-range plan is titled "K-State 2025: A Visionary Plan for Kansas State University."