TD Ameritrade Park Omaha opens this spring and hotels and new businesses are popping up all around it, as was part of the plan. The area immediately around the stadium is not the only place growing in anticipation of more visitors.

In a few months, all of the foot traffic seen at Rosenblatt during the College World Series will be walking down 10th Street in front of the new downtown stadium. The move has spurred something of a renaissance in the Old Market economy.

“The traffic and the response has been tremendous,” said store manager Jesse Roberts. “We're very excited about how we are being received in the Omaha community.”

Nebraska At The Market opened a week ago at 12th and Leavenworth and Roberts is already restocking the shelves. "If it's made in Nebraska you're going to get a true sample of it in this store."

The store has a little bit of everything and some unique items for sure, like Mountain Dew-flavored popcorn and Nebraska-shaped steaks and burgers. Everything is made in Nebraska with 60 vendors from 45 different towns. Every sale has a ripple effect.

"When someone comes into our store and purchases something here, that dollar or the majority of that dollar goes back to McCook, Stromsburg, Paxton, Sidney and the 45 towns,” said Roberts.

This gives businesses outside of the metro a chance to get a piece of the tourism pie. The opening of this store in 2011 is no mistake and other places are also taking the hint.

The Hollywood Candy store has moved to a larger location to expand its business and it shares space with an antique store, old-fashioned soda fountain and the newest addition, a community theater.

Whether it's an early sign of the stadium or not, demand is increasing a supply of places to go downtown. Click here to learn more about Nebraska At The Market.