Poll: People Plan on Giving to Charities

By: WOWT Email
By: WOWT Email

Other key findings include:

  • The most popular ways people give are by putting money aside in a canister or giving to someone who is asking for a donation in a public place (both 56 percent) and mailing a check (52 percent). One in five (21 percent) say they have used a charity’s website to donate over the past 12 months.
  • Friends are influential in American’s charitable gift decisions, as half of all donors (51 percent) say they would donate if a friend talked to them personally about a charity.
  • Of social media users polled, 68 percent say they would take time to learn more about a charity if they see a friend posting about it; about half (51 percent) say they would have more respect for a friend that posts about a charitable donation and nearly four in ten (39 percent) said they would donate themselves.

A new poll conducted for the American Red Cross shows that most Americans say that their giving to political causes in 2012 and Hurricane Sandy relief efforts will not reduce their year-end gifts to charity.

A telephone survey of 1,010 adults conducted earlier this month found that 78 percent of those who have already given to Hurricane Sandy relief efforts say it will not impact their year-end charitable giving, while 90 percent of those who gave to political causes say it will not reduce their giving to non-profits this holiday season.

“We are grateful for the generous donations by the American public for the Red Cross response to Superstorm Sandy as well as their support for the work of the Red Cross here in Nebraska and SW Iowa,” said Tina Labellarte, Region CEO.

“The Red Cross, like other nonprofits, relies on funding throughout the year to support its mission to help those who need our help.
Beyond large-scale disasters, the Red Cross responds to the needs of the community every day through attending to home fire victims, members of the Armed Forces and those seeking preparedness information.”

Last fiscal year, the Nebraska/SW Iowa Region provided disaster preparedness information to nearly 80,000 people, taught more than 44,500 people lifesaving skills like CPR, how to use an AED and how to be safe in and around water, connected more than 1,400 military families with their deployed loved ones following an emergency and provided more than 600 families with food, shelter, comfort and hope following a disaster.

Nearly 4,000 Red Cross volunteers generously donated their time to teach classes, help with blood drives, attend community events, complete special projects and respond to hundreds of disasters like home fires, the Thurman, Iowa Tornado, Nebraska Wildfires, Colorado Wildfires, Tropical Storm Isaac and Superstorm Sandy.

“The Red Cross helps people in need everywhere and every day, and financial donations are critical to allowing us to serve our community,” Tina Labellarte, Region CEO said. “Even as the Red Cross is responding to Sandy, we are helping people here in our community as well, just as we do all year round.”


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