Other key findings include:
A new poll conducted for the American Red Cross shows that most Americans say that their giving to political causes in 2012 and Hurricane Sandy relief efforts will not reduce their year-end gifts to charity.
A telephone survey of 1,010 adults conducted earlier this month found that 78 percent of those who have already given to Hurricane Sandy relief efforts say it will not impact their year-end charitable giving, while 90 percent of those who gave to political causes say it will not reduce their giving to non-profits this holiday season.
“We are grateful for the generous donations by the American public for the Red Cross response to Superstorm Sandy as well as their support for the work of the Red Cross here in Nebraska and SW Iowa,” said Tina Labellarte, Region CEO.
“The Red Cross, like other nonprofits, relies on funding throughout the year to support its mission to help those who need our help.
Beyond large-scale disasters, the Red Cross responds to the needs of the community every day through attending to home fire victims, members of the Armed Forces and those seeking preparedness information.”
Last fiscal year, the Nebraska/SW Iowa Region provided disaster preparedness information to nearly 80,000 people, taught more than 44,500 people lifesaving skills like CPR, how to use an AED and how to be safe in and around water, connected more than 1,400 military families with their deployed loved ones following an emergency and provided more than 600 families with food, shelter, comfort and hope following a disaster.
Nearly 4,000 Red Cross volunteers generously donated their time to teach classes, help with blood drives, attend community events, complete special projects and respond to hundreds of disasters like home fires, the Thurman, Iowa Tornado, Nebraska Wildfires, Colorado Wildfires, Tropical Storm Isaac and Superstorm Sandy.
“The Red Cross helps people in need everywhere and every day, and financial donations are critical to allowing us to serve our community,” Tina Labellarte, Region CEO said. “Even as the Red Cross is responding to Sandy, we are helping people here in our community as well, just as we do all year round.”