Since the recent hailstorm, a number of out-of-state roofers have blown into town. One of them used telemarketing to get in the door and an Omaha contractor claims it’s misleading. So when a customer questioned the roofer, Fact Finders’ hidden camera was there.
Gary Molacek got a call from Total Construction Marketing Services offering an estimate, but he's totally confused because Roof Pros showed up at his home near 156th and Q streets in Omaha. “Total Construction Marketing Service, we've hired them to do our marketing for us,” said the Roof Pro’s salesman.
That's very close to Total Construction Service, an Omaha company for 25 years whose president believes his company name and reputation have been hijacked. “Yes, we're actually losing business by the fact it’s confusing the consumer,” said Total Construction Services’ Kevin Jackson.
Fact Finders’ hidden camera provided a good example. “There's two different names coming at me,” said Molacek.
“I emailed them last night trying to figure out what the hell is going on,” said the Roof Pros' salesman. Roof Pros' employees rented a northwest Omaha home. That led to an interview with Roof Pro’s president about the telemarketer.
“I apologize I guess for a misconception,” said Roof Pros president Chris McKinney. “Sounds like the guy is calling and making it look like it's a local firm and then we show up, being out-of-state hailstorm restorators and people go what the heck is going on and that's totally not what we intended.”
Omaha's Total Construction doesn't make cold calls, so its estimator says beware of telemarketers' motives. “It’s to get a homeowner to believe that they are here associated with our company and they're not,” said Total Construction estimator Mitch Stringer, who advises homeowners go with roofers who take the high ground.
Here's a tip for any homeowner getting an estimate. Any roofer who wants your business needs a license to work in Omaha, Council Bluffs and Bellevue, so ask to see it.