Every single day it's got to be pink.
"Whether it be shoes, t-shirt, jacket, a hair bow, whatever it may be," said Andrew Dean.
Dean is sporting pink for breast cancer awareness all through the month of October.
"I just find this as a fun way of raising more awareness, and I just enjoy doing it," said Dean.
Dean's worn mostly t-shirts throughout the month, many he's collected over the years. But a few he was given to wear after different businesses and gyms heard of his pink challenge.
But one outfit is turning more heads than others. It's hard to look away when you see it; tight pink spandex body suit.
"This outfit more than any of the others gets a lot of reaction right off the bat," said Dean.
He finds this outfit gets more people asking, what is this guy doing? That is when he tells them about the cause.
For others who know what he is standing up for, it brings tears.
"I had a survivor come up to me, and be like, this is one of the most amazing things I have ever seen. You are courageous for doing this, and I am not courageous for dressing up in a crazy outfit, you are the courageous one, you are the one that has fought the battle, you are the one that knows what it is like going through this," said Dean.
Breast cancer awareness is close to Dean's heart, because someone close to him fought the battle.
"My mom was actually diagnosed about eight years ago with breast cancer," said Dean.
For her, and for so many others that have experienced the fight, Dean wears pink in hope of one day finding a cure.
Dean and his family raise money every year to be given to foundations that work on cancer research.