The Council Bluffs Convention and Visitors Bureau has been awarded $1000 from the Western Iowa Tourism Region to help provide funding for magazine advertising to attract Group Travel and to promote Culinary Tour itineraries.
“Rise to the Occasion” is a new group travel itinerary created by Diane Hestness, Group Travel Director for the Council Bluffs CVB. The itinerary is all about having a hand-on experience with foods.
“Culinary tours are very popular right now,” said Hestness. “To secure new motor coach business, we created this tour that’s centered around culinary experiences in Council Bluffs and Pottawattamie County.”
In order to get a little help in publicizing this new itinerary, the CVB sought and was awarded a Western Iowa Tourism Grant.
“Launching a new itinerary takes financial resources for professional magazine ads and other communications to tour planners,” explained Kathy Fiscus, Director of Special Projects for the CVB. “We want to thank the Western Iowa Tourism Region and the publicity grant committee for the financial help.”
“The Western Iowa Tourism Region works with the Iowa Tourism Office, Iowa Economic Development Authority, to offer a competitive grant program to assist local events, attractions, and businesses with promotion, advertising, and scholarships to increase their competitive stance in the marketplace,” said Liz Birkel-Leddy, President of WITR.