Iowa Attorney General Tom Miller is part of an effort urging the U.S. Food and Drug Administration to regulate electronic cigarettes in the same way it regulates tobacco products.
Miller is one of 40 attorney generals who signed a letter Tuesday to the FDA. It says e-cigarettes are being marketed to children through cartoon-like advertising characters and by offering fruit and candy flavors, at the same time they are becoming more affordable and available.
The letter says e-cigarettes are also being advertised during prime-time television hours and are portrayed as safe alternatives to traditional cigarettes. But it says they are addictive and capable of delivering high doses of nicotine.