Thousands turned out in Sioux City on Saturday in support of Beef Products Incorporated and its lean, finely-textured beef.
Businesses joined politicians, company employees and friends for a rally and cookout. Signs and T-shirts displayed their rallying slogan, "Dude, it's beef." The crowd was treated to 300,000 hamburgers.
"It is sustaining to see how the community has rallied around this company and it's just amazing how many friends we have from the nonprofits to the chamber to officials,” said BPI co-founder Regina Roth.
BPI, located in nearby South Sioux City, Nebraska, and other beef manufacturers say they're trying to educate the public about the safety of their product amid worries about the so-called “pink slime” used in processing meat.