Some retailers are offering freebies along with Black Friday deals-to lure more shoppers in.
Many stores are offering free merchandise, free entertainment, and free food.
Old Navy is offering free digital cameras to a limited number of shoppers who spend at least $40.
JC Penney will hand out Disney snow globes. Sears has free Thomas Kinkade Collectible Ornaments for the first 200 shoppers who purchase clothing or accessories.
And Seattle's best will send a free sample of coffee to the first 100,000 people working on Black Friday who visit the company's Facebook page.