Holiday Sales Starting Early

So have you started thinking about Christmas yet? Retailers are hoping you have. And they also hope you're ready to spend. Some stores will start offering big holiday discounts this weekend.

Sears is offering Black Friday-like discounts starting this weekend. Every Saturday morning until Christmas they will offer doorbuster specials on products throughout the store.

Tony Valencia is the Sears store manager at Oak View Mall. "All retailers are starting earlier, as we all know. But people this time of year are starting to feel better about what's going on with the economy, the changes they're seeing. And there's really no better time than to put the things out there now for the people, when they have it, to take advantage of a really great offer."

At the L Street Super Target today, shoppers liked the idea of starting early on holiday shopping.

"For me, starting shopping earlier is great,” said Target shopper Sara Cordaro. “If I can spread the money costs out: in October spend this amount; in November spend this amount; then yes that's better for us. So definitely, if they start the sales early, then I'll start my shopping earlier."

Richelle Snow agrees. "I think that's a great idea. It's going to be really hard for people, because the economy sucks. There are so many people out of work. If they can budget it in and start shopping way earlier than normal. A lot of people are spreading it out more. It's going to help a lot better."

While the economy is starting to improve, holiday sales are still projected to lag.

Dr. John Deskins is an assistant professor of economics at Creighton University. "We have seven million people who are unemployed above and beyond what we normally experience. So with that many people unemployed there's no way we can have a fully healthy season."

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