There's no doubt the U.S. Olympic Swim Trials Aqua Zone at the Qwest Center is marketed to youngsters and there are all sorts of ways to promote swimming.

"On your mark, get set, go." Toyota held swim cap races to determine who can put one on the fastest. A group of children from Westgate Elementary School in Omaha put that skill to the test on Wednesday.

"It feels kind of funny." Siara Bentley didn't know what to think, but it didn't take her long to get used to it. "I'm going to wear mine in the shower and the bathtub.”

"It's stuck to my head," said Carter Mike.

The company managed to work in an Olympic message. "They helped her overcome her asthma. Kaitlin is an engine of change. To compete, you got to be at your peak performance."

No Olympic flags were given for these swim cap champions. A towel will have to do. “I dub thee Toyota family.”

Several people, especially those with a lot of hair, weren't too interested in squeezing into the swim cap.

Meanwhile Josh Davis, Olympic swimmer and owner of three gold medals from 1996 and 2000, was signing autographs and having fun with fans.

“I'm trying to find the third gold medal. I know it's here somewhere. There's the third one." He just misplaced it in his bag.

Swimming is a family and it proves that in unexpected places. “What's your name?" asked Davis.

“Clifton. My mom is Sannon Dunsing.”

“How old are you?”

“Thirteen.”

“Tell your mom hi for me.”

“She's right here.”

“Hey, how are you? It's so good to see you guys."

Davis is a big part of the Olympic team, even though he's not competing. He gives a 15-minute prayer service for the athletes every morning.

Summer Sanders, who won two gold medals at the 1992 games, was at the autograph booth on Tuesday. She says she stores her gold medals in her sock drawer.