The Greater Omaha Chamber is preparing to fully unveil the region’s exciting new brand and image – “We Don’t Coast.”
To celebrate the new brand, the distinct “We Don’t Coast” logo will be painted on the Turner Park lawn in time for tomorrow evening’s Jazz on the Green performance.
On August 6, the Chamber will officially unveil the brand, the complete brand story and how it will be used to provide a unified voice throughout the region.
The Chamber described “We Don’t Coast” as “unapologetic, confident and a little edgy,” “an image that celebrates who we are, where we are, and how we operate.”
More than 30 communities are involved in the new branding effort.
Turner Park – with its temporary “We Don’t Coast” adornment – will open at 5 p.m. for tomorrow evening’s free Jazz on the Green performance.
The headliner is Conjunto Chappottin Y Sus Estrellas.
Free salsa dance lessons will begin at 6:45 p.m. and last 30 minutes. The concert begins at 7:30 p.m.