A gathering to draw attention to the new "We Don't Coast" campaign was held at the Embassy Suites in La Vista on Wednesday.
Supporters of the new slogan that is designed to generate more local and national interest in the Metro area included Omaha Mayor Jean Stothert and Papillion Mayor David Black.
"The one thing that hits me is this is a really innovation area," said Mayor Black in an interview with WOWT 6 News. "There are a lot of things going on whether it's technology or engineering. There are Fortune 500 companies here and we don't slow down."
The "We Don't Coast" campaign is a six million dollar project that will span 5 years. Prosper Omaha, a group that includes more than 200 investors) is funding the campaign.