“We Don't Coast” Launch Party Set

More than 30 communities and hundreds of stakeholders are set to celebrate the “We Don’t Coast” branding campaign Wednesday.

The Greater Omaha Chamber of Commerce touted the event as the official reveal and celebration of Greater Omaha’s new, authentic and vibrant regional brand representing more than 30 area communities in release Monday. The complete brand story will be made clear in a one-of-a-kind experience that focuses on collaboration, unity, fun and embracing who we are and the vibrant space in which we live, prosper and do business.

Also planned to attend the event to be held at the Embassy Suits in LaVista will be the mayors from more than 30 area communities, more than 300 business leaders and stakeholders from across the area, and a team of creative and marketing gurus.

According to the release, the “We Don’t Coast” campaign is one of the most unique, collaborative, inclusive and evolutionary efforts in Omaha area history. It will allow communities to “own” the brand and utilize it to fuel economic growth and quality of life in the area over the next five years.

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