The heat is on in the Heartland and it's not stopping anytime soon, but neither is the customer demand for water.
The city of Council Bluffs issued a peak water alert Tuesday because of the excessive temperatures and want customers to do their part.
The city wants customers and businesses to voluntarily stop watering their lawns between the hours of 10am and 5pm. They also are alerting people to use less water. If your house ends with an odd number, they want you to only water on odd number days and vice versa.>
The city says it's all in attempt to raise customer awareness that the demand for water is higher than ever before.
Terry Nation lives in Council Bluffs and says the voluntary water restriction is a good thing.
“In my neighborhood where I live we do water, but we've cut back on our watering, instead of everyday we do it about every two days."
Nation says since it's so hot, he's more worried about keeping the trees in tip-top shape then the grass in his yard.
“I know a lot of people spend a lot of money on their yards, but they'll come back, in the fall they'll be pretty again.”
The heat is also causing other environmental issues.
On Tuesday, the Douglas County Health Department issued an “Air Quality Alert Day”.
The amount ozone in the air has increased recently due to chemicals in the air mixing with heat and creating smog. The Health Department advises people with respiratory problems, the elderly, and pregnant women to avoid being outdoors for prolonged periods of time.