University of Iowa President Sally Mason says in hindsight, she probably wouldn't renew a contract with Anheuser-Busch because of the backlash.
Mason says she's not sure it's worth the revenue. During a taping on Iowa Public Television's "Iowa Press" program on Friday, Mason says she'd probably reconsider, and more than likely not even do it.
Iowa and Anheuser-Busch have a new four-year agreement that allows the beer company to use Iowa's Tigerhawk logo on its posters, beer cups and T-shirts. Critics say it conflicts with the university's efforts to curb students' binge drinking.
Recently, the logo appeared on posters advertising drink specials in Iowa City, a move not approved by the university.
Mason says the posters were removed, but the damage was already done.