What is the impact of tobacco marketing on smokers? Researchers at the University of Nebraska Medical Center (UNMC) are asking that and other questions in a study which will examine point-of-sale tobacco advertising and smoking habits.
The three-year, $1.4 million study is being funded by the National Cancer Institute, which is part of the National Institutes of Health.
Researchers are seeking 1,000 smokers who are 18 years of age and older, have smoked more than 100 cigarettes in their life, currently smoke five or more cigarettes per day and live in the City of Omaha.
Smokers will be asked to respond to a 30-minute telephone survey and, in six months, a 15-20 minute follow-up telephone survey. Eligible participants will receive compensation for their time.
Information will be collected from each participant on a variety of smoking topics, such as their cravings to smoke, urge to buy cigarettes, unplanned purchases of cigarettes, the perception of social acceptability of smoking, and about how much they notice tobacco marketing
Data also will be gathered about tobacco marketing from stores that sell tobacco in each participant’s neighborhood..
For more information or to participate in the study, interested parties can call 1-855-600-6960.