"Realty Wars" Goes High Tech

Local realtors are using technology to make finding a home as easy as a drive down the street.

There may be snow on the ground but the competition among realtors remains heated. "It's really all about the consumer and making it easy to find homes for sale," said Mike Story of NP Dodge.

"It's as easy as grabbing your smart phone and driving around," said CBS Homes realtor Jason Birnstihl. Both demonstrated the latest technology in Omaha's version of "Realty Wars."

"We get this little radar screen," Birnstihl said as he held up his smart phone. "As we drive through this neighborhood, this little radar screen is going to pick up every house that's listed in a 360-degree radius of us."

"And this also links the realtors to their clients because every time they pull up a listing and select it, it gets saved back to an account that the realtor can access from the office, so they're all on the same page. It breaks down that extra step in communication."

Story also demonstrated NP Dodge's version. The screen of his smart phone lights up with several dots. "These are all the properties that are for sale in the general area. Gives you the details of the property and if you want to see photos you can do a quick slide show."

And it's as simple as scanning a neighborhood or even selecting your own boundaries. "You can make it as easy or as advanced as you want," said Story. "There's an advanced search and you can get into bedrooms, bathrooms, prices, fences, whatever the consumer might desire, they can put in here as a search."

As technology moves "Realty Wars" to another level. "Everybody carries around a smart phone these days and so I think it will catch on very quickly," Story said.

"It's amazing and it's spooky and you're not putting this genie back in the bottle," Birnstihl said.

You can download the new apps by going to the realtor's website.

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