Online Networking Service Revamps Its Format

By: Associated Press Email
By: Associated Press Email

LinkedIn is adding more expert advice to its website and making it easier for its users to find their pearls of wisdom.

The online professional networking service hopes the proffered tips and advice will help it extend its clout beyond the help-wanted market.

The new feature added Tuesday will encourage LinkedIn's more than 175 million members to sign up to follow the musings of "influencers." The group includes President Obama, business moguls, Internet bloggers, self-help gurus and entrepreneurs.

LinkedIn Corp., which is based in Mountain View, Calif., is counting on its influencers to share their tips in short essays, video and photos. It's similar to the sharing that occurs on Twitter and Facebook, where users see information posted from other accounts that they have chosen to follow.


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