Unless something changes in Peyton Manning's snap count, the words "Omaha, Omaha" should be clearly heard on national TV in Super Bowl XL VIII.
Manning has used the phrase as a signal to his offense for years but now it promises to be center stage in the Super Bowl after Denver's 26-16 win over News England in the AFC Championship game Sunday.
The Omaha Convention and Visitors Bureau has successfully drawn attention to the "Omaha" mention by using social media.
In the lead-up to Sunday's game in Denver, the Bureau's Vicki Rush told WOWT 6 News, "This must the the least expensive Super Bowl commercial of the year and of course we're thrilled with that."
Many Bronco fans gathered at DJ.'s Dugout in Aksarben Village Sunday to watch the game.
Rachele Somma is from Denver but now lives in Omaha and told WOWT 6 News "You can hear it all the way up in the stands and on the TV and it's drawn so much attention I think it's fantastic."
Kayla Wingard, a college student said "They're taking something that is just a play call, it's really anything that big and they're making something impressive and really important out of it."
Last week, Lawlor's Custom Sportswear in Omaha printed "Omaha, Omaha" t-shirts.
And news that may eventually make it's way to Peyton Manning, there is now a baby penguin at Henry Doorly Zoo that bears his name.
It's one of five rockhopper penguins born at the zoo in December.
Manning has been to Omaha before and Zoo officials hope he makes his way back to town to meet his namesake.
Now with the Super Bowl two weeks away, there is new opportunity to market and perhaps capitalize on the Manning mantra.