It was estimated 110 million people would tune into last night's Super Bowl. With a lot of people tuning in for commercials, it was reported a 30-second TV ad would run $4 million.
Several large companies leaked advertisements on YouTube, or launched "teaser" ads to get more bang for their buck. It also led to some new, creative campaigns.
Esurance is getting a lot of buzz the day after the game for it's technique In the hours leading up to the commercial they teased a big announcement and showed a stack of cash. After the game they revealed that by waiting until after the game they saved $1.5 million and would be giving the money away through a Twitter contest.
As of Monday morning the hashtag "#ESuranceSave30" is out-trending the Superbowl and the teams that played in the game according to the Twitter tracking website "Trends Map." The data shows the trends hold true for most of the country, and the Omaha area.
According to Esurance's website the contest will remain open until 1 a.m. Tuesday, with a winner being announced Wednesday night. Contest entry information is listed to the right under "Links Related."