Midtown Crossing Earns Beautification Award

By: WOWT 6 News Email
By: WOWT 6 News Email

Midtown Crossing, Omaha’s award-winning urban development, is the proud recipient of Keep Omaha Beautiful’s 2014 Beautification Award. The honor is given to a person, organization or company that has improved the aesthetic value of our community through the development of property, plantings and/or art.

“We believe that Midtown Crossing envelopes all these great qualities,” said Cindy Smilley, executive director, Keep Omaha Beautiful.

The Beautification Award was presented at Keep Omaha Beautiful’s Green Tie Gala on Thursday, August 14.

Held every two years, “The Gala celebrates and thanks the green community and those who make our community great,” Smilley explained.

In addition to being one of the most significant developments in Omaha history, Midtown Crossing is one of the first projects in the nation to earn LEED certification under the U-S Green Building Council’s pilot Neighborhood Development Certification program. Joe Schmidt, Midtown Crossing’s vice president of operations, accepted the award on the neighborhood’s behalf.

“We do think Midtown Crossing is a thing of beauty – aesthetically to be sure but also in terms of its mission,” he said. “It was our goal, from day one, to create a truly remarkable public space for the people of Omaha but even more than that, to create a real symbol of the renewal that's taking place in Midtown Omaha.”

Keep Omaha Beautiful, Inc. is one of the oldest environmental organizations in Omaha, a 55-year-old non-profit dedicated to litter reduction, beautification and education on solid waste issues. It works with more than 5,000 volunteers per year.

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