Nebraska tourism officials are clarifying their efforts to change the state's official slogan and symbol.
The Nebraska Tourism Commission said a bill introduced Wednesday in the Legislature is aimed at giving officials the power to rebrand. The current slogan, "Welcome to NEBRASKAland - where the West begins," includes the image of a covered wagon. It was approved in 1963.
The tourism office has received complaints from the public over the misconception that officials are trying to get rid of the unofficial "The Good Life" slogan on state highway signs.
Nebraska Tourism Commission Executive Director Kathy McKillip says the bill is not about taking away a specific slogan or symbol, but about creating a brand for state tourism. They plan to unveil a new slogan and symbol this spring.
“We realize that ‘The Good Life’ slogan seen on many signs entering the state has been endeared by the state’s citizens since the 1970s,” says McKillip. “We recognize that there is affection for the term 'The Good Life' and want the public to understand that our efforts are not specifically about taking away a slogan or symbol, but creating a brand for state tourism that makes us a more marketable destination.”