Last year, Nebraska fans suffered a blow in Wisconsin when the Badgers easily beat the Cornhuskers with a score of 48 to 17.
But the Huskers are hoping for a much different outcome Saturday, when they take Wisconsin on at home, the homecoming game, and as the conference opener.
"It's crucial," said Allen Tully of Omaha. "After all, they whomped us last year, and this year, I only hope that we do worse to them."
But Nebraska fan Justin Barager said, "I just want a win. I don't necessarily need any revenge."
He added, "I think they'll do alright. I know Wisconsin's offense has looked pretty bad. I guess we'll see how it goes, but I'm pretty confident we'll be able to pull it out."
T-shirts taking jabs at the Badgers, reading, "Friends Don't Let Friends Go to Wisconsin," among other things, are selling well at Husker Hounds, on 84th, near Center St. But it's the alternate jerseys for Saturday's game which have been selling the fastest.
"People are coming in, calling," said employee Ryan Guerra. "We can get 20-30 calls a day."
They're stocked back up in both men's and women's jerseys in the numbers 22 and three. Children's jerseys were due in by Saturday morning.
"I like 'em," said Lauren Wilcox of Omaha. "There's a lot of controversy over them, but I like them."
One things for certain - the look and the drive to win this time around have both helped to fuel sales. "And it's fueled the competition between players, too," said Guerra. "This could be a great rivalry going forward."
The Huskers were favored to win by between 10 and 13 points, depending on the source. Kickoff at Memorial Stadium is set for 7 p.m.