Tuesday, Gold's Gym announced they had acquired four Nebraska Aspen Athletic Clubs.
Two are in Omaha. Two are in Lincoln.
All current Aspen memberships will automatically transition to Gold’s Gym memberships. All existing membership agreements will be honored.
“There will be no interruption to membership dues or changes to our hours of operations or amenities," says Gold’s Gym President Aaron Watkins. "We are also joining forces with Aspen associates to provide a higher level of service than ever before.”
The deal marks a re-entry for Gold’s Gym into both the Omaha and Lincoln markets, which were previously serviced by an independently-owned franchise operator.
“There is no fitness company with more credibility, knowledge or expertise than Gold’s Gym and I am so pleased to be able to offer the privileges of the Gold’s Gym membership to our members,” said Tony Dahmen of Aspen Athletic Clubs.
As part of the deal, the Aspen Athletic Clubs will be rebranded under the Gold’s Gym name.
That will happen in the next two to three months.