An advertisement circulating around Omaha on the back of Budweiser Trucks has many people talking. The ad shows a football player in a red uniform, in a red stadium, with the word Nebraska, and includes two cans of Budwesier. WOWT 6 News dug deeper to find out if The University of Nebraska – Lincoln had approved or made the ad.
The Director Of Marketing and Licensing for the University, Michael Stephens, declined an on camera interview, but issued a statement to WOWT 6 News. It said, “With the assistance of Collegiate Licensing Company, we consistently work to protect our trademarks and brand. We are currently reviewing this particular case and will communicate directly with the company the results of our assessment.” Stephens said the ad was not approved by or ever shown to the Marketing Department.
After reaching out to Anheuser Busch, the company issued WOWT 6 News a statement that said, ““While it is within our rights to market our beer under the famous Budweiser trademark using a variety of generic images, the local wholesaler made the independent decision to remove these graphics.” The company said the ad will be taken off the trucks, however, it is not clear if it will be removed from several bars where it appears across town.
The advertisement did not include any registered or trademarked University of Nebraska logos, although many point out that the font of the word “Nebraska” looks similar to several of the trademarks.
Lisa Salkeld, The General Manager of The Varsity Sports Café, said she does not think the ad promotes underage drinking because although underage students are in college, the ad is targeted toward adults.”I would say that there are a great deal of adults that watch husker football” she said.
Angela Olson, a customer in DJ’s Dugout, which also has the ad posted, said "Theyre trying to promote their business through college football which is also going to entice people who aren't 21.
Another customer, Drew Schroetlin, though, said "I don't think there’s anything wrong with it cause alcohol is tied with football period."