With one day to go until the annual Berkshire Hathaway shareholders meeting, let the buying frenzy begin. Borsheims expects some 20,000 people to come through its doors on Friday.
They call it “Christmas in May," a sales surge most jewelry stores would be thrilled to bank on year after year. The tent and gates are up and later in the day shareholders will start to be shuttled into the Regency store.
Many will be after a limited number of diamonds etched with Warren Buffett's signature. His name is so small you can’t see it with the naked eye. There are 51 diamonds in this special collection, the largest is five carats and comes with a price tag of more than $200,000.
“We're getting a lot of questions," says Borsheims director of marketing and advertising Adrienne Fay. "Are these priced to a premium because they have Warren's signature on them, and they are not. They actually are shareholder price so they reflect that great value and that great discount.”
The 26 loose diamonds will be sold in the store and the other 25 from this limited collection are set in pendants. They're $1,750 and only available at the shareholder meeting at CenturyLink Center Omaha. Staff is confident they’ll sell fast.
"We did a very small, very small collection last year of about eight small stones,” says Fay. “Due to the popularity we decided to increase it to the 51 diamonds this year so the response has been tremendous and we're just now starting to sell the diamonds."