After Homelessness, Local Entrepreneur Continues Forward


You might remember the story of Aisha Okudi, a homeless woman turned entrepreneur.

When WOWT 6 News last checked in with her, she, with the help of the United Way, had reached mass production with her shea butter products.

We found an exciting update in her story of success.

Okudi is the genius behind Sha Luminous, her own line of shea butter products.

Months after reaching mass production, she's succeeding, and still experimenting with her own hands.

You'll still find her products at major retailers, but she wanted a place where she could sell newly developed products as well.

So now, at North 30th and Bondesson in Omaha, she has her own store.

This is where you can find her other ideas, or ask her to customize a product for you.

“It's a little overwhelming, it feels good, but it's overwhelming because it's challenging, and you still have to take pre-cautious steps in what you do, and you grow, and when you're growing, you just have to be humble," says Okudi.

One reason the business has done so well, is that more people are discovering the healing properties of the shea butter.

Beverly Green has suffered from Lupus for years.

She says Sha Luminous products have helped her so much, she and her husband now work for Okudi, helping spread the word.

“As far as the outward manifestations of the disease, they're gone, as far as the critically down period, I haven't had one....yet," says Green.

Okudi wants to keep moving forward with her business, and be and example to others as well. “Just going and helping those who are just like me, being able to encourage other entrepreneurs,” she says.

Aside from her specialty store, you can find her Sha Luminous products at local Hy-Vee and No Name Nutrition stores.

Okudi adds she is no longer staying at the Salvation Army Shelter, but has found more stable living arrangements.


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