Instant entrepreneurs pitch their web start-ups to potential investors; it's a rare competition where everyone can win in the end. It is part of an intense 54 hour weekend competition which is as much about passion as it is about business.

It may not look like much, but this group of Internet entrepreneurs hopes to hit upon the next big thing.

Nick Hudson says, "You don't have to be one of the huge companies to create an amazing new firm, as Twitter happened as Google happened as Facebook happened these are happening all the time."

Nick Hudson works for the Halo Institute, looking for start-ups to invest in.

Eight teams are competing for the top prize, but every team could come away winners. In 54 short hours the people met, formed teams, and created a product. Then they pitch them to individuals and companies with the capital to turn the projects into reality.

Shane Reiser says, "The real value in the weekend is learning through creation it is getting together with people different skill sets than you and throwing out ideas for new business ventures."

The pay-off could come weeks down the road, or never. For every Google, Twitter and Facebook there were dozens of other ideas that did not survive the marketplace.

The host business, What Cheer was a start-up just three years ago; the partners know the value of networking.

The businesses created this weekend in Omaha face long odds, but the connections made could be the real payoff.

John Henry Muller says, "There is a community aspect to it where people do want to share ideas and people do want to help each other out and people are stronger as a group than they are alone."

Top prize of $2,100 went to the Team Gift Bright. It helps adults pick out the right gift for kids, their Web site is already up and running at GiftBright.com.