Free Shipping Day is enticing retailers and consumers alike.
More than 450 merchants have signed up to participate in the second annual Free Shipping Day, which is set for December 17.
Now that Black Friday and Cyber Monday have passed for another year, retailers are searching for a way to extend the holiday shopping season, and procrastinating consumers are looking for options to find that last-minute gift. It’s a perfect time for Free Shipping Day.
Set for December 17, Free Shipping Day is a one day shopping event when participating merchants offer free shipping to their customers with guaranteed delivery by Christmas Eve. More than 450 retailers have already signed up to participate, eclipsing last year’s final tally of 250. Free Shipping Day creator Luke Knowles expects the number to surpass 500. Participating merchants include Toys R Us, JCPenney, Apple Store, Nike, Sears, Babies R Us, Eddie Bauer, PacSun, PetSmart, and Ralph Lauren.
“Numbers show that online shopping dramatically slows after December 10th,” Knowles said. “Free Shipping Day encourages people to continue buying items online later into the month of December, and obviously this is appealing for retailers.”
Knowles - who created FreeShipping.org with his wife, Maisie, in 2007, hatched the idea for Free Shipping Day in just two weeks before the event last December. In an abrupt brainstorm, he thought that retailers would relish the opportunity to extend the online holiday shopping season, which typically peaks in early December because consumers are concerned about their gift orders arriving in time for Christmas.