Redbox Rentals: Will Hollywood Studios Support The Kiosks?

Hollywood Studios are in a quandary as to whether they really want to support Redbox, the one-dollar a night DVD rental kiosk company.

The studios could choose to ride the massive growth wave of Redbox's consumer popularity, supplying the company with cheap wholesale discs-or starve it in the hopes of preserving higher priced purchases of out-of-theater movies.

20th Century Fox has fallen on the side of starvation...joining Universal Pictures.

But Sony has signed a five-year deal to supply Redbox.

Other studios are taking a wait-and-see approach.

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