Posted: Mon 8:05 AM, May 25, 2009
Reporter: Associated Press Email
ConAgra: Consumers Willing To Pay For Quality Food
ConAgra Foods says a new survey it paid for suggests that most consumers expect fresh ingredients and well-made foods regardless of price.
One of the key things most consumers look for is value.
So ConAgra officials hope consumers will consider their new Marie Callender's frozen pasta dishes a good value. The $3.49 meals ConAgra makes use the same steaming tray the company uses in its Healthy Choice Steamers meals.
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