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Posted: 1:40 PM Sep 3, 2010
Drake University Logo Controversy
"D+" gets failing grade Drake University's new marketing campaign that features a "D+" logo is getting a failing grade from some faculty, students and alumni.
Reporter: Associated Press Email Address: sixonline@wowt.com |
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Drake University's new marketing campaign that features a "D+" logo is getting a failing grade from some faculty, students and alumni.
They say it's offensive and embarrassing and tarnishes the university's reputation.
Leaders at the Des Moines school say regardless of how people react, they are reacting and that's what they wanted to accomplish.
The Des Moines Register reported Friday that Drake hired Cedar Rapids-based company to help develop the new "Drake Advantage" recruitment campaign. The university recently unveiled it to prospective students through brochures and its website.
Drake spokesman Tom Delahunt says while the "D+" comes across as a grade at first glance, it's meant to represent all the opportunities Drake offers students.
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