IOWA CITY, Iowa (AP) - Iowans are going to hear, read and see a lot about the University of Iowa in the coming weeks.
The university is launching a marketing blitz Monday that will blanket the state with ads designed to reach potential in-state students and their parents.
Iowans will see the school's pitches on televisions, radios, computers and billboards. Even a new hashtag - #TheUforIowa - will debut on Twitter.
The launch marks a quick response to a policy change enacted last month by the Iowa Board of Regents, which governs Iowa and the state's two other public universities. The regents scrapped a longstanding policy for how nearly $500 million in state funds are divided between the three schools, and decided to link them to the number of in-state students enrolled.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.