Toilet paper-from Charmin, Cottonelle, and Quilted Northern-to rolls like Kirkland Signature from Costco and Up & Up from Target. Consumer Reports sized up 25 different toilet papers.
They checked out green ones, too, including Seventh Generation and Earth Essentials.
Celia Kuperszmid Lehrman of Consumer Reports says, "Our testers spend a lot of time thinking about toilet paper."
Testers use a machine to check for strength. It measure how much force is needed to break through multiple sheets of toilet paper.
The same machine also checks how well toilet paper tears along its perforations.
Lehrman says, "If a toilet paper doesn't tear easily, you could end up with a small useless piece or you could end up with the whole roll."
Scott's innovative tube-free roll-designed to eliminate cardboard waste-was one of several that were hard to tear.
Another test-designed to determine how well a toilet paper breaks down-is know as the disintegration test because nobody wants toilet paper clogging the plumbing.
One toilet paper disintegrated in seconds. But Charmin's Ultra Strong took the longest-more than a minute to break down.
And who wants a scratchy toilet paper? In the temperature and humidity-controlled room, Consumer Reports sensory panelists size up the softness-one sheet at a time.
Turns out White Cloud three-ply Ultra from Walmart topped the charts. It scored excellent for softness. It's strong, and it breaks down easily.
Not a Walmart shopper? Quilted Northern Ultra Plush came in second in Consumer Reports' tests.