Top Toilet Paper

Brand loyal with your toilet paper? Consumer Reports says you might want to reassess. Of the 19 different toilet papers it tested, more and more brands are skimping — fewer sheets, smaller sheets and narrower rolls.

Consumer Reports has some new recommendations.

Toilet paper makes lots of claims about strength and softness. Wonder which is best? Consumer Reports Joe Pacella says you’re not the only one.

“Consumers want to know … so we do the testing and report our results.” said Pacella.

Consumer Reports checked out big brands, including Charmin, Cottonelle and Quilted Northern as well as cheaper store brands and even one that says it’s “100 percent tree-free.”

“This Ology Soft and Strong from Walgreens is made out of sugar cane husks and bamboo.” said Pacella.

All the toilet papers go through the same set of tests.

Here sensory panelists feel each sheet to rate the papers’ softness.

This test checks to see how easily the toilet paper tears at its perforations.

And this tests how quickly toilet paper breaks down in water.

“A toilet paper that breaks down more quickly or more easily is better for your sewer system or septic system.” said Pacella.

Consumer Reports also uses this machine to test strength.

It measures how much force it takes to rip the toilet paper.

The only one to score excellent for strength, softness and disintegration …

Walmart’s White Cloud. And it’s reasonably priced, too.

Charmin Ultra Strong came in second. Despite its name, it isn’t quite as strong, but it does tear a little more easily.

Some other toilet papers were disappointing. Scott 1000 was neither strong nor soft and Marcal Small Steps was almost as harsh and didn’t tear easily.

As for that Ology “tree-free” toilet paper from Walgreens, it did break down very easily but it wasn’t very soft.

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