Target adds a first for the holiday season.

For the first time...Target will match prices with online competitors...including Amazon.com, Walmart.com, and others.

Target's CEO says the strategy is to be "Exceptionally competitive on price" for the holiday season.

With online deals and coupon sites galore, retailers are increasing competing for in-store purchases.

Target's online price match will take place between November first and December 16th.

All you have to do is show the competitor's online price on your smartphone...or you can ask customer service to look it up for you.