Super Supermarket Savings

It's not just Donald Trump who's screaming, "You're fired!" A just-released survey of Consumer Reports subscribers found one in three shoppers has dumped their supermarket.

The main complaint-prices. Even if you don't switch supermarkets, Consumer Reports says switching strategies can slice your grocery bill in half!

Consumer Reports Tod Marks shopped for 30 everyday items and says the type of shopper you are makes a big difference.

First Marks played the role of an "impulsive shopper" who never shops for bargains.

Next he was a "savvy shopper" who scoured flyers and used savings cards and coupons.

Then he was a "store brand fan," buying only store brands.

Marks says, "I found you could save hundreds, even thousands of dollars a year if you shop smarter."

For example, orange juice. The impulsive shopper paid $1.89 a quart. The savvy shopper got it for $1.36 and the store brand fan got it for $1.25.

For tomato juice, the impulsive shopper paid $7.99, while the savvy shopper and store brand shopper got it for $1.67.

And look at the savings on cream cheese. The impulsive shopper paid $3.29, while the savvy shopper spent $2.32 and the store-brand fan got it for $0.99.

All in all, Marks cut his more than $241 impulsive shopper grocery bill to $87 as a store-brand fan.

Marks says, "But you can still save money on your favorite national brands if you stock up and save when they're on sale. And that happens all the time."

So to get the greatest possible savings, use lots of smart tactics-including flyers, bonus cards, and store coupons-in order to cut down on money spent at the grocery stores.

Consumer Reports also compared prices at Costco and found you can save almost as much at a warehouse club as by buying store brands.

But bigger packages don't work for a small family.

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